QUOTE FROM THE WINNER: Signmaker Alastair Cook
“I went to a London coffee shop which had unmarked double glass doors…After pushing and pulling different ways, I opened the door on the fourth attempt! In a world where signs with pictures of humans are preferred, I decided to design PUSH and PULL pictures. Jean Taylor gave me the inspiration of conveying a sense of energy: a figure leaning forward for pushing and leaning back for pulling. I came up with ideas—a single armed yellow character and the bowed and striped doors.”
REASON FOR WINNING:
The images illustrated were found to be understood most quickly by the most people. The push symbol is as if the figure is pushing a car and the pull symbol is a figure pulling as if in a tug of war. For extra clarity and to give the impression of force and movement, the doors being pushed and pulled are bowed-shaped. The colors, yellow and black, are standard colors used for low light signage and also the best for use with people who have impaired vision.