What Were You Inking? Campaign
What Were You Inking? Campaign
What Were You Inking? Campaign
What Were You Inking? Campaign
What Were You Inking? Campaign

What Were You Inking? Campaign

This new tattoo removal shop wanted to target women with a creative ad campaign that complemented its fantastic name, What Were You Inking? The concept I created and art directed played up the stereotypes that often accompany tattoos. The print campaign was augmented by a fun mobile app that identifies how people perceive you based on your tattoo.

My role: Concept, Art Direction, UX, IxD, UI

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